Happy Monday! I’m posting the 2nd in a series of 3 commercial photography shoots today. This project was a little different from the marketing and advertising angle which usually comprises commercial work. Sometimes, like my work with the UCF College of Medicine, a client simply needs event coverage. While these images might not be used for standard advertising, they are very useful for documenting important events within the company, press release and social media reach.
In December, I photographed this holiday party and retirement celebration for Gresham, Smith and Partners, an architecture, engineering and design firm in Jacksonville. The party was held at their beautiful new location comprising the entire top floor of the Enterprise building downtown.